"For consumers looking for the latest ‘cool factor’ tequila that delivers smooth flavour with smokey undertones. A badge of honour / cool factor for having it and serving to friends.To be consumed – while hanging with friends, pre dinner/pre clubbing drinks at home, or watching sports at home... It will also be sold in bars – primarily this will be served over ice or straight up... but could also be used with mixers. Product taste is warm with an intense, smokey character.... "